From PNB, Jeevansathi to KitKat; Several brands jump into ‘doodh and kheer’ trend started by Blinkit, Zomato

New Delhi: The ad collab of Blinkit and Zomato is being highly praised by the netizens. The picture has gone viral and has received a lot of appreciation for the creativity and ingenuity. The campaign was so successful that it forced other brands to jump on the bandwagon by sharing memes related to the campaign.

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Zomato and Blinkit came together to form a billboard collaboration for marketing and advertising. He used the popular Bollywood film dialogue ‘Maa tujhe salaam’, in which the protagonist once said, “Doodh maangenge, kheer denge; Kashmir mangoge, cheer karenge.”

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Both put their hoardings close to each other to show cooperation. On the billboard of Blinkit near Zomato, it was written, Doodh maangenge, doodh denge. Zomato’s billboard was installed at a short distance. Another line of the proverb is written, ‘You will ask for kheer, you will give kheer.’

Here’s how different companies are sharing their trendy lines:

The spouses joined the trend and came up with another banner which read, “Pyaar maangegi, haath yellow kar denge,”

While every parent used to say that if they have a banner like this, “You will ask for permission, you will not give it.”

TrulyMadly also came up with a good one and wrote, “Pyaar magoge, sacha denge.”

Chocolate brand KitKat has also made a chocolate with the words “Nahi maangegi, phir bhi break denge” written on it.

Public bank Punjab National Bank also joined the trend, with a billboard that read, “Instant Account Mangoge, Tab Banking Denge.” It created 4 more variants like “Bacht maangegi, 666 days FD plan 8.10% denge” or “Bank from home maangegi, WhatsApp banking denge”.

This is how they react.

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