Meta Expands Ads On Reels Test With New Performance-Based Payout Model

New Delhi: Meta (formerly Facebook) has announced that it is updating and expanding its ads on Reels test (or monetization program) on Facebook, making it possible for more creators to earn money for their engaging Reels. The company said it will start testing the program on Instagram in the coming weeks.

Meta is also developing the program by testing a new payout model that pays creators based on the performance of their public Reels, not the earnings of ads on their Reels. ,Also Read: Senior Citizen Savings Scheme: 5 Disadvantages Of Investing In It,

“This means creators can focus on creating engaging content while we optimize the ad experience for advertisers and people,” Meta said in a blogpost on Tuesday. The company started testing ads on Facebook Reels last year so creators could monetize their reels. ,Also Read: Most Expensive Stocks In India 2023: Check List,

According to the tech giant, payouts in the test will be determined by the number of plays, ie, the better the creators’ reels perform, the more they can earn.

“We’re learning through our tests that pay for performance is better at balancing everyone’s needs. Many factors outside of creators’ control have traditionally affected their ad earnings, such as how many ads have already been shown to the person viewing them. content or any relevant advertising to be delivered to that viewer,” Meta said.

“With the performance-based model, creators can focus on content that resonates with their audiences and helps them grow; advertisers gain access to more ad inventory to reach more people; And people get a more consistent viewing experience with more relevant ads,” it added.

In addition, the company noted that all creators invited to test will automatically be added to the new payout model, and that ads will be moved to test creators on Facebook Reels in the coming weeks.

“To check if you are part of this introductory program on Facebook, go to the Professionals Dashboard and go to the Monetization Tools section. If you are invited, you should see ‘Ads on Reels’ and to start onboarding You can select ‘Set Up,'” Meta said.

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