Beijing/New Delhi: China-based marketing and public relations agency BlueFocus will replace third-party copywriters, designers and short-term contractors with full adoption of generative AI like ChatGPT, media reported on Thursday.
Ranked 11th among global public relations agencies in 2022 and first among its Chinese counterparts, BlueFocus has bet big on AI since securing Microsoft as a client, reports the South China Morning Post.
Microsoft owns OpenAI, the developer behind ChatGPT which has become a worldwide rage.
The report noted, “The agency has also engaged with Chinese ChatGPT alternatives, including Baidu’s Ernie bot, for use in virtual character creation and other digital marketing work.”
BlueFocus said earlier this week that it has access to ChatGPT through Microsoft’s cloud service and is exploring how AI-powered Bing search could bring “new possibilities for outbound advertisers”.
The agency has also applied for access to Alibaba Group’s Tongyi Qianwen AI chatbot.
According to economists at Goldman Sachs, technology such as ChatGPT could replace up to a quarter of existing work, especially in office administration and legal services.
In India, Sridhar Vembu, CEO and co-founder of global technology company Zoho, recently expressed concern over the potential impact of AI with respect to the workforce of the future, saying that AI poses a serious threat to many programming jobs.
Referring to conversational AI platforms like ChatGPT and others, Vembu said that he has been saying internally for the last 4-5 years that “ChatGPT, GPT4, and other AIs being built today will replace the jobs of many programmers before.” will affect”.
Although AI has positive uses, he believes that the complexity and depth of this technology is a concern.
